Jul
23
Sell the Good Night's Sleep, Not the Mattress
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: I’m sure you’ve heard that one before; you’re in advertising, after all. When it comes to selling products to millions, it’s always wiser to highlight the benefits instead of the features. That’s what the customer cares about most: what the product can do for them. On the other hand, clients tend to prefer the features, such as the 10-speed capability of a bike, the 32G of a smartphone…
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