Hasta La Creative!

After launching a test of its long awaited video ads in December, Facebook is now formally rolling them out to a larger group of advertisers as it looks to take a bite out of TV’s $70 billion U.S. ad market.

As expected, the 15-second “premium” video ads will start playing automatically when users scroll past them in their feeds. If the user clicks on the ad, it will expand and sound will be initiated.

Facebook declined to comment on whether there are any new campaigns teed up. They’ll be available to U.S. advertisers with Facebook account teams. The December campaign was a movie trailer for Lionsgate’s “Divergent.”

Continue reading at AdAge.com