See Walmart's Oscars Mini Films From Four A-List Hollywood Directors
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And the winner is well, still undecided.
Walmart unveiled its three mini films from four big-name Hollywood directors Sunday as part of a four-spot, 3:30 story. Each was based on a six-item receipt, the premise introduced with a 30-second spot and woven across ABC’s broadcast of the Academy Awards. It was the retailer’s first-ever Oscars buy, as it became the exclusive retail sponsor in a multiyear deal.
“Bananas Town” from Seth Rogen and Evan Goldberg, which evoked a Hollywood musical from days of yore seemed to win, with an edge so far in YouTube views. But you never really know, do you? “Lost and Found,” more of a plot-heavy post-apocalyptic spot from Marc Forster starring “Star Wars”-style space waifs was running second. And then “The Gift” from Antoine Fuqua, which hearkens to “E.T.,” with a scooter and bananas from the shopping list subbing for bikes and Reese’s Pieces from the original, was pulling in third.
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