Hasta La Creative!

Promoting breakfast could help the chain bring its patrons in more often. And it could use a boost. Subway’s sales fell 3.4% to $11.5 billion last year, the second consecutive annual decline, according to Technomic.

It is not the first time Subway has used a morning buy-one-get-one promotion. Subway offered a buy-one-get-one deal on its 6-inch subs back in April 2012 at the same time of day, before 9 a.m. Back then, it was buy any 6-inch and get another 6-inch free. This appears to be the first time it has done such an offer as a way to promote its breakfast sandwiches.

Franchisees determine whether to serve breakfast items all day, or only until 11 a.m. More than half of the Subway shops that serve breakfast serve it all day.

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