See the Spot: John Leguizamo, Rachel Dratch Hitch a Ride on an Ostrich, Yak for Vroom
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Online auto retailer Vroom debuts its first TV campaign today, starring John Leguizamo and Rachel Dratch as a married couple who get over their fear of buying a used car after finding out about the site’s features such as free delivery nationwide.
In a 30-second spot titled “Peggy and Dick’s Wild Ride,” Mr. Leguizamo and Ms. Dratch are shown riding an ostrich and a yak down the street, instead of taking a trip in the comfort of a car, as they are “terrified” of buying a used vehicle.
“We decided to open with an ostrich and a yak — the most ridiculous mode of transport for when people don’t want to deal with ‘those car people,'” said Gaurav Misra, chief marketing officer of Vroom. “There’s no one who walks off a lot that hasn’t felt like they’ve just been screwed on price or quality of a car. We introduce Vroom as that magical alternative.”
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