Feb
06
See the Spot: GE Uses a Child to Explain Its Complex Business
Posted in: Uncategorized
GE is using the voice of a child in its latest ad to help explain what the $140 billion conglomerate actually does.
The debuts tonight on NBC to align with the network’s coverage of the 2014 Winter Olympic Games in Sochi, Russia. It highlights the company’s role in building underwater power sources fueled by moonlight; connecting health-care institutions through mobile devices; and helping create environmentally friendly trains. To add an emotional element, a young girl explains how her mom works at the company and is involved in all of these efforts.
The ad is part of a larger effort to show off GE’s many operations and products.
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