See The Spot: Colorado Tells Smokers the Do's and Don'ts of Pot
Posted in: Uncategorized
Keep your weed away from children, don’t take pot out of Colorado and don’t drive while high: Those are some of the topics covered in the Colorado Department of Public Health and Environment’s first educational campaign since the state made the selling of recreational pot legal in 2014.
The campaign, called “Good to know,” was created by Denver-based indie shop Cactus and will begin Feb. 23. The 18-month, $4 million effort will include an animated TV spot, out-of-home ads, the website GoodToKnowColorado.com, social media outreach on platforms like Facebook and Instagram, radio, print and digital.
“Good to Know” focuses on retail marijuana laws, which limit purchases to buyers 21 years old and up, ban use in public places and prohibit tourists taking weed home with them. There’s also messaging about protecting children from accidental marijuana consumption.
Post a Comment