Hasta La Creative!

In one of the commercials, Mr. Riggle describes the Kentucky Buckets as “a real team, and not just a marketing gimmick to get buckets of delicious chicken in front of football fans.”

Of course, everyone knows it’s a marketing gimmick. And it is one KFC might need. The Yum Brands chain’s U.S. system sales were flat through the first two quarters of 2016 after rising 2% in 2015. The brand did get a bit of a social media boost last month when Donald Trump posted a photo of himself with a bucket of the “finger lickin’ good” chicken along with a fork and knife.

The campaign also features social and digital content including a Tumblr devoted to Kentucky Buckets memorabilia.

Continue reading at AdAge.com