Mar
02
See P&G's New Gender-Equality Corporate Branding Campaign
Posted in: Uncategorized
Procter & Gamble Co. is tying its brands’ efforts against gender bias together in a new corporate #WeSeeEqual digital campaign linked to International Women’s Day coming March 8.
And to back the effort, the world’s biggest advertiser has tapped the small agency that successfully battled to change guidelines at Cannes to discourage juries from honoring ads that objectify women.
Badger & Winters’ own #WomenNotObjects campaign played a role in winning the assignment from P&G. But the corporate project started last year well before the agency’s effort won a concession from the International Festival of Creativity last month to change judging guidelines.
Post a Comment