Sep
23
See-Now Buy-Now Comes to Fashion Marketing
Posted in: Uncategorized
What does see-now buy-now mean for fashion marketing?
When Lotta Volkova, fashion stylist of Vetements fame,was asked who in the fashion industry is in power today, she simply replied: the consumer. Not the CEO, the editor, the journalist or the fashion critic. The consumer.
Ms. Volkova is right. Out of more than 152 designers presenting collections at this September’s fashion week, 10% are doing it in the see-now buy-now manner.
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