Seducing Strangers Reveals Some Of Advertising’s Open Secrets

I’ll admit I’d never heard of Josh Weltman, but boy does he bury the lede with his new book Seducing Strangers: How to Get People to Buy What You’re Selling. Because Josh Weltman is an LA-based veteran creative director who’s also a co-producer of Mad Men, and underneath the subtitle of the book is the […]

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