Sears to Integrate Alexa Into Appliances and Start Selling on Amazon
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Shares in Sears Holdings kicked off their biggest rally in almost two months after the company agreed to sell its Kenmore line on Amazon.com and integrate Amazon’s virtual assistant Alexa into the appliances. That means the company’s air conditioners and other devices will respond to voice commands.
Terms of the partnership weren’t disclosed, and it’s unclear how much of a boost Sears will get from the arrangement. But the company is badly in need of growth. Once the world’s largest retail chain, Sears has racked up more than $10 billion in losses over the past six years.
The announcement brings fresh hope that Sears can adapt to a rapidly shifting retail landscape. Department-store chains have been hard hit by sluggish mall traffic and online shopping. By teaming up with Amazon, Sears brings new life to its more-than-century-old Kenmore name and opens up a new sales channel.
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