Oct
18
Sean Combs' Creative Director on Working with Diddy and C?roc's New Campaign
Posted in: Uncategorized
The spot feels like a music video.
There’s a music culture vibe to the creative, but Instagram has changed everything in that you see all facets of people and all sides of who they are. Sean is simultaneously a business man, family man, a creative and mentor, but the personality and feel of those expressions can be very different yet they can all play out across Instagram. What you’ll see is a sense of that across the content. There’s the 30-second lifestyle celebratory version, but within the campaign there are mini-documentaries, words of wisdom, comedy it traverses a whole conversation as if you’re having an actual dialogue and relationship with French and Sean.
Is this ad running on TV?
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