Hasta La Creative!

Looking for a new business tool? You might want to try dead mice.

That worked for Barton F. Graf 9000, which has just nabbed the full account for Scotts Miracle-Gro, the $2.8 billion lawn and garden products marketer. The agency had already worked with Marysville, Oh.-based Scotts on its Nature Care line of products and its rodent control product Tomcat, for which the agency created “Tomcat’s Dead Mouse Theater.”

“This is how it’s supposed to work, right?” said Gerry Graf, founder and chief creative officer at Barton F. Graf 9000. “You meet a like-minded client, they give you a shot at some smaller projects, you create great work that sells lots of product, and they trust you enough to take on their biggest brands.”

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