Save The Children "Ane" (2015) :50 (Norway)

Powerful ad for Save The Children, Norway. Studies have shown on average sexually abused children suffer in silence for seventeen years before sharing their experience. By juxtaposing this information with the images of a girl holding her breath underwater for as long as she possibly could, the spot is unsettling and jarring. However, it does force you to take it in and read every word.
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