Hasta La Creative!

In India, when a woman is rescued from sex trafficking, often families refuse to accept them back because of social stigma and the fear of being shunned by society. ‘The Lost Daughters’ draws attention to this issue that plagues millions of such women in India.

Wunderman Thompson India collaborated with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates sex trafficking survivors, to create ‘The Lost Daughters’ activation during Durga Puja – one of the largest festivals in India that celebrates the homecoming of the Goddess like a daughter.

‘The Lost Daughters’ created an unprecedented festival pavilion (pandal) without the idol of the Goddess to remind of the hypocrisy in India that welcomes the Goddess like the daughter but abandons daughters who were rescued from human trafficking. The festival then went on to become the occasion where rescued daughters were reunited with their families.