Hasta La Creative!

Ad Age’s fourth annual Viral Video Awards honors the branded content that people choose to watch. This year we had a strong pack led by video marketer of the year, Samsung, which established itself last year as a best-in-class tech marketer, and agency of the year, Wieden & Kennedy Portland, which landed more different brands on the Viral Chart more times than any other agency.

The most-watched single campaign was easily Red Bull’s “Stratos,” which redefined branded entertainment and event marketing.

Handed out at Ad Age’s Digital Conference in New York Tuesday night, the VVA’s celebrate great brand storytelling in a variety of different forms, from Expedia’s moving “Find Your Understanding” to Liquid Plumr’s comedic “Double Impact,” both chosen by audience vote.

Continue reading at AdAge.com