Sep 10

Samsung Tries to Capitalize on iPhone Frenzy with Ads on Apple Coverage

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Tech news sites on Tuesday were awash with coverage of Apple’s latest iPhone announcement — and with ads from Apple rival Samsung.

As Apple’s foremost smartphone competitor, Samsung plastered well-timed banners across several of the prominent outlets reporting on the new iPhone, including The New York Times, Business Insider, Bloomberg and The Verge.

The Samsung advertising on most of the sites, a horizontal banner atop the page paired with another spot below, closed with an image of the device and the latest variation of its nearly-two-year-old “Next Big Thing” tagline.

Continue reading at AdAge.com

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