Hasta La Creative!

Samsung last week unveiled a potential iPhone killer. Now, how to sell it?

After more than a year of not-so-subtly tweaking Apple in ads, the Korean electronics giant is ready to tell its own unique product story with a new phone, the Galaxy S4, that matches iPhone’s current mobile technology and then one-ups it. And that may have it taking a page from Apple’s playbook.

Spots in Samsung’s “Next Big Thing” campaign for its Galaxy phones cast those who wait in line for the next iPhone as hopeless Apple fanboys — or worse, their parents — while pointing out that “the next big thing is already here.”

Continue reading at AdAge.com