Jun
06
Salud sin Filas: Calendar of Pain
Posted in: Uncategorized
Direct Marketing
Salud sin Filas
In Costa Rica citizens wait as long as 9 years for a single medical appointment in public health institutions. Some of them have even died while waiting. That’s why the Calendar of Pain was created, to expose for the first time the medical files of the patients, and to demand a response from the government and the entity in charge of health care in the country.
Advertising Agency:Publimark MullenLowe, Costa Rica
Chief Creative Officer:Javier Zeledon
General Creative Director:Jorge Carrera
General Art Director:Franklin Guevara
Copywriter:Maricarmen Montero
Graphic Designer:Susana Salas
Creative Supervisor:Jonathan Sánchez
Art Director:Milena Soto
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