Hasta La Creative!

Consumer and auto safety advocates have called on the Federal Trade Commission to investigate Mercedes-Benz over a TV commercial for the 2017 E-class, saying the ad could mislead consumers by overstating the capability of automated driving systems available on the sedan.

The E-class offers an optional driver-assist feature that Mercedes calls “Drive Pilot,” which includes advanced adaptive cruise control and automated steering that allows the sedan to follow traffic and keep its lane at speeds of up to 130 mph.

In a letter to FTC Chairwoman Edith Ramirez, the consumer and safety advocates said the sedan doesn’t meet the meet National Highway Traffic Safety Administration’s definition of a fully or partially self-driving car. Yet the E-class is “marketed in a way that a reasonable consumer would believe it does,” the advocates said, adding the commercial could give “a false sense of security in the ability of the car to operate autonomously.”

Continue reading at AdAge.com