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Film, PR, Print
Safe Sailing Council

This ‘Fish Food’ is made from drowned sailors and fishermen Can bottled human remains make people wear life jackets? Danish agency, Hjaltelin Stahl, has developed a new kind of organic fish food – made entirely from drowned sailors and fishermen. The unusual product was created in collaboration with The Safe Sailing Council and TrygFonden, and the point is to remind Denmark’s many sailors and fishermen of the risk at sea. And the risk is very real. In fact, there’s been an increase in Danish drowning victims over the last couple of years. 75% of these victims could have been saved, had they worn a life jacket. Fish Food will be available in harbours as well as in selected fishing and sailing shops across the country. The plan is to keep up production, until no Danes die at sea. The exact ingredients are a well-kept secret.

Advertising Agency:Hjaltelin Stahl, Copenhagen, Denmark
Creative Director:Rasmus Gottliebsen, Martin Mohr
Art Director:Claus Collstrup
Copywriter:Lasse Elgård Vintersbølle