Sabra names Mondelez's Jason Levine as its new CMO
Posted in: Uncategorized
Sabra is naming Jason Levine as its chief marketing officer, pulling the marketer away from sweet treats such as Oreo as it aims to further expand consumption of its leading hummus.
Levine has spent 19 years Mondelez International and its predecessors, Kraft Foods Group and Nabisco. He was most recently global head of marketing transformation and excellence. He worked on Oreo for more than a decade, including the cookie brand’s European launch, as well as on brands such as Planters.
“I’m really excited about the trends that we’re seeing in the food industry today and the shift towards plant-based foods,” Levine said in an interview. “Consumers are embracing plant-based eating and Sabra hummus is a company that’s right at the epicenter of it.”
Post a Comment