Saatchi & Saatchi's New Directors Showcase Shines Light on Gender Inequality
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The hot topic of gender inequity in the industry played out today at Saatchi & Saatchi’s annual New Directors Showcase, which opened with a film that invited the audience to see things from two different perspectives.
The poetic, visually stunning “Open Your Eyes,” directed by Jake Dypka and Hollie McNish, depicts two different stories simultaneously. One showed the “male” experience of gender stereotyping while the other illustrated the “female” point of view. The audience could choose which to watch by switching off between a pink or blue set of polarized glasses they received at the event.
Saatchi also made it a point to bring diversity into the process of selecting this year’s films. Judging happened in two parts, with two different juries, one comprising people from within the agency, another from outside. The outside group included Kai-Lu Hsing, managing director at RSA, and directors such as Sara Dunlop and Alma Har’el, who started the Free the Bid initiative and also served on this year’s Glass Lions Jury.
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