Hasta La Creative!

Earlier this month, Ad Age featured a story about Matilda Kahl, the Saatchi & Saatchi N.Y. creative who for the past three years has worn a “uniform” to work, after she realized that trying to come up with a new outfit every day took up too much headspace. The uniform consists of a simple white top, black bants and a black leather collar bow.

Her decision to standardize her work wear led to a boost in her creativity and confidence — as well as stories in Harper’s Bazaar and on Good Morning America.

Yesterday, before Saatchi’s townhall meeting, the agency decided to pay tribute to Ms. Kahl by declaring April 23 “Dress Like Matilda Day,” and all staffers dressed in their own versions of her namesake outfit.

Continue reading at AdAge.com