Hasta La Creative!

Well, this is one of the weirder marketing strategies we’ve come across lately. How many marketers go out of their way to compare their products to highly addictive narcotics?

Burger King in Russia is one. Russian TV stations have banned the airing of Burger King spot that positions the Whopper as a viable alternative to opiates.

In the spot, the Moscow Times notes the tagline is “The time of poppies is over!” The ad begins with a poppy flower — do we need to point out here that heroin and opium are derived from the poppy — being smashed by a falling Whopper. The voice-over then says: “This is a poppy. It was popular once, but now it’s time has passed.”

Continue reading at AdAge.com