Mar
27
Russell Stover Picks VML as Agency of Record
Posted in: Uncategorized
Russell Stover Chocolates, the largest U.S. manufacturer of boxed chocolates, has picked VML as its agency of record, a strategic shift after working with FleishmanHillard for about a year.
Russell Stover confirmed its relationship with VML began in February after the company considered a number of agencies in a competitive review handled internally. The Kansas City, Mo.-based chocolate maker primarily considered advertising agencies in the Kansas City area.
WPP’s VML, which is also based in Kansas City, will handle a variety of work for Russell Stover including plans for a campaign set to launch later this year.
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