Russell Simmons’ New Venture: Digital Marketing
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First it was Def Jam, and then it was Phat Farm. Now, Russell Simmons is launching his latest venture in the advertising world.
Mr. Simmons, who founded the pioneering hip-hop label Def Jam records and clothing label Phat Farm, among other things, has launched Narrative, a digital marketing, entertainment and technology company, with longtime business partner Tricia Clarke-Stone.
But both Ms. Clarke-Stone and Mr. Simmons are quick to avoid labeling their venture as an agency. “We want to make sure agencies don’t view us as a competitor,” said Ms. Clarke-Stone. “We’re not trying to be agency of record for different brands and clients. We believe we have a level of expertise that’s really rooted in creating immersive brand experiences across platforms.”
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