Hasta La Creative!

The Rubicon Project, an online- advertising company that reaches more U.S. Web users than Google’s ad network, picked Morgan Stanley and Goldman Sachs Group to lead its initial public offering, according to people with knowledge of their plans.

Rubicon, based in Los Angeles, is aiming for a market debut next year, said the people, who asked not to be identified because the information hasn’t been disclosed.

While many newly public ad-technology companies have seen their share prices plunge, Rocket Fuel’s successful offering in September and the rally that followed Twitter’s IPO last month have instilled a renewed level of confidence. TubeMogul, a maker of software for digital marketing, is also planning an IPO for next year, people with knowledge of the matter said.

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