Mar
11
Rovio Launches Animated Angry Birds Video Series
Posted in: Uncategorized
Rovio is catapulting itself onto a TV screen near you.
The company is bringing its Angry Birds characters to an animated series, “Angry Birds Toons,” that will be available on broadcast TV in several countries outside the U.S. starting March 16, and in the Angry Birds app and on Comcast’s Xfinity On Demand the following day. Activision, BlackBerry, Paramount Pictures and Sony Pictures will be the initial advertising partners with more deals expected to close in the coming weeks.
“I think this signals a huge step forward in our evolution from gaming company to media company,” Michele Tobin, Rovio’s head of brand partnerships and advertising in the Americas, said.
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