Hasta La Creative!

Rolling Stone plans to introduce a new website called Rolling Stone Country in the second quarter of 2014.

The new standalone site’s aim is to cover the country music scene in the same way Rolling Stone does rock and pop music, according to Gus Wenner, director of Rolling Stone.com. To that end, the magazine is opening an office in Nashville with 10 to 15 editorial staffers, said Mr. Wenner, whose father Jann is the co-founder of Rolling Stone and parent company Wenner Media. To coincide with the site’s introduction, the magazine is planning a country-themed print issue, a first for Rolling Stone.

The initiative is among the younger Wenner’s first major moves since he was named to run RollingStone.com in May. “There’s a really big void in the digital coverage of country music as far as giving it the serious attention it deserves,” he said, comparing the genre’s popularity to that of Nascar. “I saw some similarities and thought it could be an opportunity for Rolling Stone.”

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