May 03

Roku Reveals New Shoppable Ad Experience, More Originals at NewFronts

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When Roku entered the NewFronts in 2021, marketers got the first look at what Roku Originals might look like. Fast forward a year, Roku Originals are now one of the more powerful tools in the company’s arsenal, helping drive new users and launching The Roku Channel to a top five channel on the Roku platform…

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