Apr
05
Roku Debuts Dynamic Linear Ad Insertion, Bringing Targeted Spots to Traditional TV
Posted in: UncategorizedFollowing Roku’s landmark deal and strategic alliance with Nielsen last year, the United States’ largest connected TV platform is launching an end-to-end dynamic linear ad beta program with publishers. Roku is now able to replace traditional linear TV ads with targeted ads in real time. AMC Networks, Crown Media, Paramount and Discovery have signed onto…
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