Jun
08
Roku and Kroger Partner on Data Play for CPG Advertisers
Posted in: UncategorizedRoku has partnered with grocery giant Kroger to integrate data from the country’s largest supermarket chain into its newly launched shopper data program. The tie-up is geared toward CPG marketers, who can now use data from Kroger’s Precision Marketing arm for targeting and measurement purposes across Roku’s roughly 40 million households. Roku is bolstering its…
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