Dec
12
ROI Miss: Gun-Control Groups Outspent Opponents 7 to 1 on TV
Posted in: Uncategorized
In the year after the massacre at Sandy Hook Elementary School in Newtown, Conn., gun-control groups spent $14.1 million on TV advertising. According to Kantar Media’s CMAG, that gave such groups a seven to one advantage over gun-rights organizations, which only spent $1.9 million.
At the same time, gun-rights groups, led by the National Rifle Association, spent about $6.2 million on lobbying instead of advertising, according to a study by the Sunlight Foundation.
The gun-rights groups may have had the better tactic — especially in a quiet election year.
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