Hasta La Creative!

They say you can’t go home again, but don’t tell that to Matt Bean, who will be returning to Rodale as editor of Men’s Health magazine, the company will announce Friday.

Mr. Bean, 38, starts work Monday, after finishing up at Time Inc. Friday. He joined Time Inc. from Rodale in 2012, and has served in a number of roles over the last few years, most recently as senior VP-editorial innovation. He’s also edited Entertainment Weekly and served as managing editor of Sports Illustrated digital.

He first worked at Men’s Health as an associate editor back in 2004, later taking posts as articles editor and brand development editor, during the heyday of then-editor-in-chief David Zinczenko.

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