Jun
16
Rivals Sky and Virgin Join Forces to Take on Facebook and Google
Posted in: Uncategorized
Rupert Murdoch’s Sky TV and Richard Branson’s Virgin Media are setting aside their long-standing rivalry to join together and offer more powerful targeting to U.K. TV advertisers.
With 30 million viewers between them, the pay TV partners are claiming that the alliance puts them on a par with Google and Facebook in terms of U.K. reach but in a safer brand environment.
Jakob Nielsen, addressable TV lead at GroupM, said, “It’s great to see competition starting to play together. Collaboration is a new trend that comes out of necessity, because the competition from non-broadcasters is very fierce.”
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