May
21
Rise of the Non-Network Originals Gives TV Nets Cause for Concern
Posted in: Uncategorized
TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported.
This influx in originals such as Netflix’s “House of Cards” and “Hemlock Grove” is being blamed for the overall decline in TV viewership, and potentially stealing dollars from the estimated $63.9 billion U.S. TV-ad market in 2013.
Originals are a small but growing factor. “We think the shift from ad-supported viewing to Netflix had a negative impact of $500 million on total advertising during the quarter,” UBS analyst John Janedis wrote in a research note in April.
Post a Comment