Dec
20
Ripley: One Call Makes The Difference
Posted in: Uncategorized
It could sound unbelievable but 97% of the calls that receive the Peruvian Fire Station are prank calls. This situation happens throughout the year but increases in Christmas season. This is a big problem because the firefighters can’t focus in real emergencies.
This year, Ripley, the most important department store in Perú, released a animated christmas movie that had as a main character a firefighter. In this context, we made an action to generate awareness about the importance of the fire station line and show to the people that one call can save lifes.
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