Jan
18
Rihanna is reportedly planning a luxury brand. Plus, Netflix vs. Fortnite: Friday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
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Who’s the most transformative figure right now in brand-building? It just might be a pop star. Rihanna shook up the beauty industry with her Fenty Beauty, and did the same for the lingerie industry with Savage X Fenty, drawing in fans with her embrace of diversity and savvy use of social media. Now WWD reports that she’s in talks to launch a luxury brand with LVMH, the parent company of Dior, Louis Vuitton and Fendi. The New York Times writes:
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