Hasta La Creative!

A few weeks back, in a column titled “For a Master Class in Trolling, Just Turn to The New York Times,” my colleague Ken Wheaton gave credit where credit is due. While the likes of Gawker and BuzzFeed get plenty of attention for publishing obnoxious stories that seem engineered to gin up outrage — and page views — Ken suggested you take a close look at the Times’ real estate, fashion and lifestyle sections:

There, you’ll find a broad range of sufferers. If by broad, you mean middle to upper class and, as often as not, white women.

This, in turn, drives a certain sort of person (me) absolutely bonkers. And that’s the secret recipe behind a perfectly viral New York Times article: a little bit of reader “service,” a little bit of passable writing. And a heaping handful of trolling.

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