Hasta La Creative!

I asked Bob whether consumers understand the tradeoff. “I think they do. I think they understand that they are a part of — at Nike, let’s say a running club — and that their information is shared and is combined in a way that is useful to them. So it’s also utility. If they get back some interesting utility, they feel it’s a fair trade.”

Bob has always been good at anticipating what lies ahead, and he attributes that skill to his dyslexia. “As you overcome aspects of dyslexia, you get a benefit to sort of pre-visualize things. That’s why so many of the people who have it are in business in things like architecture” — which is also an avid interest of Bob’s.

Big changes

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