R/GA Is No. 10 on Ad Age’s 2014 Agency A-List
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R/GA is proving it’s not just about digital.
With U.S. client wins like Samsung, Victoria’s Secret, E-Trade and Moet Hennessy, the agency that made a name for itself with digital is diversifying with a new emphasis on TV work. “A traditional agency would have gone from TV to the internet to mobile and social,” said CEO Bob Greenberg. “R/GA is the first company to go the opposite way.”
The agency’s U.S. headcount grew slightly last year to 1,075, up from 995 on Jan. 1, 2013. The big growth came in its Los Angeles office, which swelled from three employees to 40. It’s there, in a 15,000-square-foot space in the Playa Vista neighborhood, and in the New York and London offices where much of the editing and creative work for TV production will take place.
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