Jun
19
Rewind: Before Van Damme's 'Epic Split,' There Was Its Enya Soundtrack
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Part of what makes Volvo Trucks’ ad “The Epic Split” so brilliant and bizarre is its soundtrack: Who expects to see a stunt by action star Jean-Claude Van Damme set to a song by the ethereal Enya?
Now the ad world is expecting Forsman & Bodenfors’ viral video, featuring the Enya song “Only Time,” to take a Grand Prix at Cannes this month. And it turns out that a top ad creative, one with a Grand Prix himself, actually directed the Enya music video back in 2000.
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