Jun
26
Rewind: Before Ray-Ban Ruled, the Question Was Who's Behind Those Foster Grants
Posted in: Uncategorized
The campaign eventually went on to position the “everyman” consumer as the star behind the Foster Grants, as in this 1978 commercial, “Isn’t that You Behind those Foster Grants?”
YouTube also turned up this interesting specimen, from an unknown date, which moved on from the famous tag to an approach that was a lot more, well, Devo.
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