Rewind: 30 Years Before ‘GTAV,’ There Was Atari’s ‘Pole Position’


“Hey! You look like a real jerk!”

It’s safe to say that any commercial that opens with that line is going to be an insta-classic. And that’s just how this 30-year-old ad for Atari video game “Pole Position” opens. At a time when “Grand Theft Auto’s” fifth version is a masterpiece of beautiful images, complex plot lines and all sorts of inside jokes — like ads for fake brands that hit pretty close to home — it’s hard to image that this pixelly race-car game was the top of the charts.

Continue reading at AdAge.com

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