Feb 14

Revenue in Marketing-Automation Software Sector to Hit $1.9B in 2020

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Driven by the growing need to optimize returns on campaign investments, a new study indicates global marketing automation software revenue is expected to reach $1.9 billion by 2020.

The latest analysis from Frost & Sullivan’s Global Marketing Automation Software Market research also pegs the current market at $550.7 million in revenue. It also touts that marketing automation tools are able to provide a full view on how the solutions are driving growth for firms globally.

The study also shows that almost half of the 2013 market was dominated by three competitors: Marketo, Eloqua and Silverpop, with more than 80% of the activity concentrated in the U.S.

Continue reading at AdAge.com

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