Hasta La Creative!

Desperate for cash, the governors of Ohio and Minnesota are eyeing a tax on advertising. And even as agencies, broadcasters, newspaper publishers and big advertisers prepare to push back, there is concern that such moves could not only pass, but spread to other states and to the federal level.

If Ohio’s legislature approves Republican Gov. John Kasich’s proposed budget, sales of print, billboard, radio and TV advertising would be subject to a 5% sales tax. Further, the tax would likely apply to the fees agencies charge clients.

Mr. Kasich wants to expand Ohio’s sales tax so he can raise enough revenue to cut other taxes, including personal income and business taxes.

Continue reading at AdAge.com