Retailers Report Weak Shopper Turnout During Black Friday Weekend
Posted in: Uncategorized
Early promotions chipped away at the Black Friday crowd this year, putting more pressure on retailers to entice shoppers leading up to the holidays. From Thanksgiving Day through Sunday, 133.7 million consumers shopped in stores and online, down 5% from 2013, according to a National Retail Federation survey. Total spending fell 11% to $50.9 billion, according to the survey, which was conducted by Prosper Analytics and Insights.
On top of early promotions that drew focus away from Black Friday, access to deals through online outlets and more confident consumers who are less reliant on deep discounts, contributed to weak traffic over the weekend, said Matthew Shay, president and CEO of the National Retail Federation, in a statement.
“We are excited to be witnessing an evolutionary change in holiday shopping by both consumers and retailers, and expect this trend to continue in the years ahead,” said Mr. Shay.
Post a Comment