Aug
31
Retail Media Is the Fast Lane for the Customer Purchase Path
Posted in: UncategorizedWe marketers have heard every single variation on the “funnel” metaphor imaginable. It’s collapsed, it’s dead, it’s come back to life as a flesh-eating zombie–and every possible scenario therein. Wherever you stand on the funnel issue, I think we can all agree it’s more slippery and has gotten faster. And arguably, retail media has the…
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